Found Magic
Happy, healthy, herbal haircare
CURL-FRIENDLY PRODUCTS
Our products are all formulated using curl-method approved ingredients (but they're great for straight & wavy hair too)
CLEAN
Found Magic products only contain clean ingredients, there's nothing harmful, damaging or controversial to be found here.
About Me
I've always believed in magic.
As a child I was captured by the idea of witches and fairies, spending hours upon hours mixing magic potions from the flowers I grew in my little gardens. As an adult I rediscovered this magic in the form of herbs and their incredible capacity to heal, nourish, balance and soothe.
The Found Magic Herbal Haircare Range was developed as a result of the frustration I felt with traditional products that upset my scalp, flattened my curls and made me feel like a hostage to shampoo. I decided to explore the magic I had growing right outside my door and see if I could create something that would nourish my hair, soothe my scalp and bring back the bounce in my curls.
Good haircare is self-care, and every single one of my products is built on the idea that choosing natural, herbal & clean can also mean effective results, luxurious products, and your healthiest & most beautiful hair.
Nina radich
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Testimonials
I'm really enjoying the scalp soothe! I have psoriasis and it helps so much with the itching
This has been amazing for my daughters hair since we started using it. She now has such beautiful shiny, wavy hair instead of a ball of frizz!
Best product ever!! Tried so many expensive brands - your tonic is the best, my hair and scalp has never felt so natural after one use.
Really stoked with your lovely curl gel. It helps define my waves better and keeps the frizzy bits contained
My curls are usually fluffy after a shower, but if I put your curl gel in while it's wet, OMG they dry so LUSHHHH and defined
I am loving your soothe shampoo so much. Honestly my scalp has stopped itching. NOTHING has ever stopped it itching before.